Law firm Website content: What you must consider and include

Do you know what is the best method to make sure that your firm stands out and can be found in search engines? We would say the right approach is to have an excellent, high-quality law firm website content. A high quality material will assist you in engaging your audience, establish client confidence in your business, and increasing website traffic.

Creating content may feel like a burdensome job. Content creation for law firm websites involves creative writing, strategizing, design, UI/UX and basic technical skills. Additionally, a major time and resource commitment is necessary for planning, researching, and composing good content.

Things to consider while creating a powerful law firm website strategy

It's best to take a step back and refresh the whole viewing experience of your website and audience before you start developing content for your law practice's prospects and clients. By doing so, you can make sure the information on your law firm website satisfies both your audience demands and your own.

Know what your content aims to do

Your legal website should raise awareness of your firm's and practise areas'. To do this, the content must be search engine optimised , as this will help you place highly on SERPs. SERPs are the results that google shows when you search a specific word or keyword phrase. The number of visitors to a website can be increased by placing highly on SERPs. This process would require valuable material in terms of content that potential clients are ready to exchange their contact information for. In order to keep promoting to potential customers, there must be follow-up content too. (such as email campaigns).

Be audience centric

Keep in mind who your target audience is. If you do not carry out a proper research of your target audience, you may not be able to generate effective content on your website. You must know the kind of material that will truly serve your audience. Lets compare corporate law and Family law for your ease.

Corporate law - your tone would be more formal-business like, you would require longer content in order to properly demonstrate your expertise

Family law - your tone would be softer, your content will also be brief.

Putting your audience first means adopting their perspective and producing content that resonates with them.

Make your website experience unforgettable

To guarantee that visitors stay on your page and interact (engage) with your information, the user experience on your company's website is essential. "User Experience" describes how visitors to your legal firm's website and its content feel and behave. Imagine if the website content for your law practise was confusing to read and difficult to use before seeing that important "contact us" page, visitors will probably exit the site (bounce).

Creating a high-quality content for your law firm website

Planning and preparation are necessary if you want to successfully produce content that engages your audience and helps you achieve your business goals. By keeping check on following points, you can make sure that your content creation is well-planned and prepared for success.

1) Website optimization - Make sure your website is prepared to deliver the content in the best way possible before publishing any content on it. Consequently, you must ensure that your website and each piece of content you create follows accepted search engine optimization (SEO) best practises. Your website needs to adhere to the technical and on-site SEO best practises like - No outdated or broken links, no duplicate meta descriptions or title tags, mobile optimised and so on.

2) Research on Keywords - By researching on keywords, we simply mean that you need to do a thorough research on what kind of keywords people are searching for a type of content and this will ensure that your content shows up in the search engine. At the time you start doing this research you already have a grasp of your clients' personalities and priorities. You may consider the following checklist:

• Keep a track of what conversations you and your client indulge in or the themes;

• Jot down what questions they commonly ask you;

• Come up with a few specific Google search terms you think your clients and prospects coulduse and aim for five or more keywords from each subject;

• Search thess terms on Google and then take note of the outcomes; and

• Pay close attention to the list of "other searches connected to" at the bottom of the page.

3) Analyse market competition - Analyzing what kind of content, their practise areas and marketing tactics are being used by other law firms will help you stand out from your competitors. To conduct a basic competitive analysis, follow these steps:

• Enter your search terms and note down the firms appearing on the first page

• Analyse their content, the length of write-ups, infographics and the pattern they follow.

4) Regularly audit your content - When you are just a newbie, we do agree that you may have less to analyse. However, once you have already started creating content, you must regularly review it to figure out whether the content needs improvement. By doing this you will get to know what are your strengths. .

Pages necessarily to be there on your website:

1. Landing page - On your website, all of the activity takes place on the homepage also known as landing page. It's the first thing visitors see, and it affects whether they will explore or leave. You need to consider your visitors when creating your homepage as you are incharge of your visitors' initial impression, right from your navigation bars to the graphics. Within a few seconds, visitors should be able to understand your homepage's purpose. If you want them to look through your brand a call-to-action button needs to be clearly displayed. The most important point that needs to be considered is no overstuffing! your webpage must not contain too many pointless photos, graphics, colour schemes and content.. Always remember simplicity is the way by which you may effectively represent your firm. You can also get input from your prospective customers if you're constructing a new website or redesigning an existing one. You'll gain invaluable insight into how to improve your homepage by conducting a small soft launch. Your website's home page should enhance how customers view your law firm . It serves as your entry point for increasing brand recognition and conversion rates.

2. About us page - Your "why" matters a lot! You can briefly describe the motivations behind your company's existence on the “About us” page. In this page you can give your company individuality, character and a human face. Rememb when clients visit your “about us” page, they will be searching for details that will make them feel at ease about moving forward, so resist the urge to turn it into just another sales page.

3. Biographies of your Lawyer - When you work with someone, it is obvious that you want to know who they are. This rule applies to all organisations, but it's particularly crucial in the delicate field of law, where concerns about trust and privacy are of the utmost importance. Building reputation and trust here will help you persuade your visitors that they are in good hands.

4. Practise Areas - Clients will learn more about your services on this page On your main menu, you might have a separate header of this kind or you might have a separate block of it on the landing page. Practise area page help you in engaging with potential clients and explain the services you offer in more detail.

5. Contact information - Include a separate Contact Us page with all the relevant information gathered there you can also add contact details on the footer of your law firm website. Choose a format for your address, phone number, email addresses, and other information that will be consistent throughout all of your social media profiles, your website, Google My Business, and directory listings. Additionally, include embedded Google maps to show your exact location.

It may seem like a major task to plan and write content for a law practise website. But when done correctly, it changes your firm. You'll speak to your potential and existing customers in a manner they can understand and as a result your website will receive more traffic.